Sales enablement is a strategic and ongoing procedure that equips the sales team with the right content, training, and guidance they require to engage buyers ...

Implementing an effective sales enablement process can have a huge impact on your business. In fact, research indicates that over three-fourths of organizations that have a dedicated sales enablement ...

Like its predecessor, sales force automation, sales enablement aims to improve the effectiveness and efficiency of sales organizations. Sales effectiveness focuses on the "what," or determining the ...

Sales enablement is a powerful, transformative concept in the business world today. More and more companies are embracing a dedicated sales enablement function as an essential ingredient to staying ...

Traditionally, big sales have been made with a handshake, not a buy button. Because of this, B2B sales teams have long lacked the incentive to adopt new technologies, such as sales enablement ...

Marketing used to just “throw leads over the wall” to the sales department and hope that a good number of them would stick. But now that marketing is responsible for a revenue contribution goal, the ...

Despite the popular image of a salesperson relentlessly pursuing prospects and then closing deals with their charm and persuasion, the reality is buyers avoid salespeople until they have already ...

A key part of marketing's job is to create sales-enablement tools that help the sales organization improve their effectives in generating revenue and increasing customer acquisition. This article ...

Additionally, sales teams must be prepared to have strategic, problem solving, value-creating and differentiated conversations, rather than traditional product, feature, benefit pitches. “Sales ...

The world we live in has been altered in so many ways by the Covid-19 health crisis — and enterprise buying is no exception. Many buying and selling teams are working almost completely remotely now, ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. A revolution in sales analytics and artificial intelligence ...

CHICAGO--(BUSINESS WIRE)--Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced today it has ...