The SWAC announced that SWAC TV has joined Mercurius Media Capital (MMC) as a Strategic Limited Partner. The move makes SWAC ...

The Southwestern Athletic Conference has announced a new partnership to further broaden ad inventory opportunities for SWAC ...

The Southwestern Athletic Conference (SWAC) released its TV schedule for football matchups in the regular season.

The Southwestern Athletic Conference has released its 50-game regular season football schedule for its conference platform, ...

"We look for media partners who have real trust with their audience,” said Piyush Puri, Founding Partner, Mercurius Media Capital. “The SWAC has built that over a century. SWAC TV now gives brands a ...

The Southwestern Athletic Conference has unveiled its 2026 SWAC TV football schedule, featuring 50 regular-season games that ...

The Southwestern Athletic Conference is expanding the reach of its digital sports platform through a new media partnership ...

How Commissioner Charles McClelland’s Vision Is Reshaping the Southwestern Athletic Conference.

The SWAC announced the 2026 football ESPN broadcast schedule and Alabama State football led the way with four nationally ...

No. 2 Southern baseball loses in blowout to No. 3 Florida A&M in the Jaguars second game of the SWAC Tournament. Southern plays again Thursday as it attempts to keep its hopes alive for a SWAC ...

The Southwestern Athletic Conference (SWAC) recently obtained a dismissal in court of a $150 million lawsuit pertaining to the media rights to the conference’s athletic games. According to the Raleigh ...

The Houston HBCU’s head athletic trainer for 41 years, Harvey shaped sports medicine at Texas Southern and across the ...