MATTOON -- Rural King recently launched its first-ever line of tractors -- RK Tractors. The Mattoon store is the first Rural King location in Illinois and one of the first in the nation to sell and ...

Massimo's participation in these vendor summits is not only about showcasing its lineup of UTVs, ATVs and outdoor equipment but also about listening and learning. Massimo's participation in these ...

MATTOON — Rural King recently welcomed former Tractor Supply Co. executive Steve Barbarick at its new president and chief executive officer, making him the first non-founding family CEO in the Mattoon ...

A jovial Phil Adair pushed a flatbed cart, containing feed and trash cans, up to the Rural King cash register just after 7 a.m. Monday to became the first customer at the new Ocala farm supply ...