Forbes contributors publish independent expert analyses and insights. I help leaders find their Zone of Genius and skyrocket their success. Already we have seen a revolution in the way people lead and ...
Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...
Going to work for a tech company or startup has a lot of appeal for marketers—whether you are a recent M.B.A. grad or someone who’s more established in your career. The opportunity to join a fast ...
AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, ...
Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...
A marketing manager in the hotel industry is responsible for maximizing a hotel's revenues. The manager accomplishes this by developing programs to increase occupancy and make profitable use of its ...
LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...
It is impossible to emphasize enough the vital role of the media in the creation of an effective marketing plan for a fire department. The reasons are as obvious as the nightly news, nationally and ...
Interactive fitness platform Peloton has restructured its marketing leadership, creating two key functions, global marketing and global product marketing, the company said in a press release. Dara ...
HTeaO, the nation’s leading iced tea franchise, announced a significant step in strengthening its marketing organization with ...
(MENAFN- GetNews) Understanding a patient's needs as a healthcare provider is highly significant. It is a personal and emotional matter that demands extra care. Now, with personalized healthcare ...
Netflix is hunting for a senior creative marketer to be a “gatekeeper” of brand partnerships as it ramps up its commercial ...
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