When MNTN (pronounced “Mountain”) acquired Ryan Reynolds’ creative ad shop Maximum Effort back in 2021, it undoubtedly hoped the actor and his team would help make a fun, persuasive case for its ...
When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...
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