The marketing mix framework has been the preferred and ... or selling directly to customers? Wholesale or retail? Are you selling through Facebook ads, telemarketing, or catalogs?

Kroger Precision Marketing is one of the more advanced players ... For Lipsman, in-store retail media, while an important part of the larger mix, is a very different animal than online retail media.

International retail chain Spar ... such as dancing and then mix live camera images with the 3D animation. “The app itself is an additional tool for [the sticker promotion], it adds more fun ...

The right retail mix is highly property and community-specific ... and shared photos promote the property and support digital marketing efforts. Social media campaigns can also activate ...

The right measurement is required to provide more nuanced insights into sales, shopping behaviour, pricing and advertising effectiveness for improved channel planning and execution in retail media ...

John Walsh, co-founder of the UK’s fastest-growing gut health brand, explains why patience is a virtue when it comes to media ...

At The Drum Live, Tesco Media’s director of strategy laid out its ambition to win a greater share of media budgets as ...

Hardly a week passes without report of another retailer introducing its own media network, or an existing media network expanding its capabilities.

Universal’s “Wicked” is drumming up buzz ahead of its Nov. 22 release with hundreds of merchandise offerings from dozens of ...

Rivalry within the industry forces companies to seek more efficient marketing strategies while maintaining decent customer ...

Q3 2024 Earnings Call Transcript November 11, 2024 Operator: Greetings and welcome to the Zeta 3Q ’24 Earnings Conference Call. At this time, all participants are in a listen-only mode. A question-and ...