Retail marketing refers to the various activities ... If you sell handmade gifts, your place could be a mix of local craft fairs, pop-up shops, and online marketplaces like Etsy.

The marketing mix framework has been the preferred and ... or selling directly to customers? Wholesale or retail? Are you selling through Facebook ads, telemarketing, or catalogs?

Kroger Precision Marketing is one of the more advanced players ... For Lipsman, in-store retail media, while an important part of the larger mix, is a very different animal than online retail media.

International retail chain Spar ... such as dancing and then mix live camera images with the 3D animation. “The app itself is an additional tool for [the sticker promotion], it adds more fun ...

The right retail mix is highly property and community-specific ... and shared photos promote the property and support digital marketing efforts. Social media campaigns can also activate ...

Universal’s “Wicked” is drumming up buzz ahead of its Nov. 22 release with hundreds of merchandise offerings from dozens of ...

The right measurement is required to provide more nuanced insights into sales, shopping behaviour, pricing and advertising effectiveness for improved channel planning and execution in retail media ...

John Walsh, co-founder of the UK’s fastest-growing gut health brand, explains why patience is a virtue when it comes to media ...

At The Drum Live, Tesco Media’s director of strategy laid out its ambition to win a greater share of media budgets as ...

Every business must be both willing and organizationally ready to continually invest in tech solutions, experiment, and fail ...

Rivalry within the industry forces companies to seek more efficient marketing strategies while maintaining decent customer ...