Rebranding guides focus on market research and design principles. Nobody warns you that your biggest obstacle will be getting ...

To achieve radical progress, you need to shake things up and do the opposite of what traditional wisdom tells you. When it comes to relationships with business partners, that means telling them what ...

President Donald Trump recently blasted Jaguar for its 2024 rebranding, accusing the luxury automaker of going “woke” by using a provocative video to modernize its name and visual identity. But from ...

The online backlash that ensued following Cracker Barrel's multi-million-dollar re-branding effort was a lot more than just losing an illustration of an older man in rustic clothing resting his arm on ...

Global law firm Clifford Chance has rebranded as it looks to position “brand as a strategic asset”. Having undergone a brand ...

After spending roughly 20 years in the e-commerce business, Commerce.com Inc. CEO Travis Hess has just about seen it all. Most of his career has been on the agency and services side, taking him from ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The business is moving to a ...

Walmart, the world's largest retailer, wants to be more of a tech company. So it's leaving the New York Stock Exchange and joining the NASDAQ.

GRAND BLANC, Mich. (WJRT) - The well-known gourmet grocery store, Oliver T's Market, is closing its doors permanently at 6 p.m. Wednesday ahead of a renovation and rebrand. A new owner recently ...