In a world where so many companies insist on giving great weight to quantitative data, DEI is a realm where qualitative data must be given equal consideration. Businesses put a lot of emphasis on ...

Is there a right approach to radio stations using qualitative data? When should you use quantitative data vs qualitative? It depends on your goal.

Qualitative data is typically as useful as quantitative data, but it requires more deliberate extraction of useful information since the research is more thought, opinion, or behavior-based.

(By Marc Greenspan) While Nielsen data may be the pricing tool of our industry, qualitative data is the selling tool. It does not matter if you are using Scarborough, The Media Audit, or other ...

Integrating qualitative and quantitative research can make your data more actionable, allowing you to improve customer experience and boost marketing efforts.

Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection.

BOSTON--(BUSINESS WIRE)--QSR International, developer of powerful data analysis software, announced the launch of NVivo 12, the latest version of its popular mixed methods research tool used by ...

‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...

How to Find a Qualitative Variable in Excel. Quantitative variables take the form of numerical figures. Qualitative variables describe data by placing them into broad categories. For example, the ...