Chinese Traditional Culture and Lovable Cartoons Dominate Qixi Narratives
For watches and jewelry brands, in particular, this festival represents one of the biggest revenue surges of the year," ...
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Love Around the World – How Different Cultures Celebrate Valentine’s
In just over a week, it is Valentine's day, and love is in the air in all corners of the globe. Regardless of its origins, it is celebrated all over the world as a day of love. Whilst we Brits may ...
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Famous festivals of love around the world, from Valentine’s Day to the Qixi Festival
Qiaoguo, a fried thin pastry, is prepared and eaten during Qixi Festival in the belief that this would help the couple reunite on the magpie bridge.
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Balenciaga’s 2020 Qixi Campaign: Cultural misstep or deep-rooted understanding of Chinese Gen Z subculture?
Yuzu Kyodai argues that Balenciaga’s Qixi 2020 campaign should not be categorised as a ‘misstep’, but rather, acknowledged as nuanced work that speaks directly to its core of Gen Z consumers. This ...