By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

Sales promotions are one of seven components in an overall promotional mix. The objective of a sales promotion is to increase the perceived value of a product using price deductions or a combination ...

American Eagle Outfitters raised its annual comparable sales forecast on Tuesday, betting on marketing-driven demand for its ...

Sales promotions offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing total sales. Companies evaluate the ...

With pricing and promotions becoming more critical in today's market, a new report from Relex Solutions and Incisiv provides an in-depth look into the current state of pricing and promotions in the ...

Meanwhile, comparable sales for Athleta, Gap's athleisure brand, fell 11%, marking its fourth consecutive quarter of decline.

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...