LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest case study on developing a marketing mix strategy for an infused water ...

LONDON--(BUSINESS WIRE)--Quantzig, a premier data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

There are as many marketing theories as there are products and services. None work for every product in every situation. Several marketing theories have stood the test of time and form a solid ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For your app to stand out from the competition, it’s not only necessary to have a great idea ...

There are two main ways that promotional gifts can be utilised by marketing professionals: either as ‘external gifts’ or ‘internal tools’. I believe it’s important to integrate both into a company’s ...

Traffic Decline and Pricing Strategies: The implementation of the FAST Act in California led to a decline in QSR traffic within the state. Impact on Comparable Sales: Jack In The Box experienced mixed ...