The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

The promotional mix is the various forms of communication used by companies to present brand, product or service messages to targeted customers. The standard promotional mix includes advertising, ...

Today’s commercial teams face an increased need for agile promotion mix strategies that maximize the impact of investment and drive brand performance. With budgets perpetually under duress, new ...