The promotional mix is the various forms of communication used by companies to present brand, product or service messages to targeted customers. The standard promotional mix includes advertising, ...

Product and service promotions create awareness, position products and services and persuade customers to buy. Although advertising is essential, it's not the only consideration. Instead, an overall ...

LONDON--(BUSINESS WIRE)--Quantzig is one of the world’s foremost providers of advanced data analytics solutions with business units spread globally. Our advanced analytics solutions and domain ...

Much of the conversation around AI in marketing has centered on creativity and media buying. Yet these are only the most ...

My favorite word at the moment is "blur" and how it relates to the indistinction between my professional and my personal life, between gender roles, and between marketing and the business of PR. My ...

Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail and consumer goods companies. However, the complex technique of using ...

“How does direct mail fit into your communication and marketing channel strategy?” This was the question I asked a workshop presenter while attending an annual conference with more than 2,500 ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest marketing mix optimization study on the soft drink beverage industry. A leading ...

Traffic Decline and Pricing Strategies: The implementation of the FAST Act in California led to a decline in QSR traffic within the state. Impact on Comparable Sales: Jack In The Box experienced mixed ...