Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with ...

A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...

QUESTION: My business is affected by seasonal trends. Can you provide some ideas for marketing my business during the ...

Email marketing can be a powerful tool for businesses, but understanding how to budget for it is essential. Knowing the costs involved helps you make informed decisions and maximize your return on ...

Digital marketing is more popular than ever. As a result, corresponding budget allocations are increasing, leaving marketers scrambling to keep up. Digital marketing spend increased nearly 16% from ...

In fact, 28% of marketers say they’ve reduced advertising budget to fund digital marketing activities. In addition, marketers allocated the biggest share of their entire digital marketing budget ...

UK marketing budgets have failed to grow for the first time in 14 quarters as marketers “press pause” on spending ahead of the autumn budget. The latest quarterly IPA Bellwether report reveals the ...