Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...

Meet the next generation of marketing visionaries shaping the campaigns of today and redefining the rules of branding.

There is truth in marketing. At least there is supposed to be. Here are five examples of when businesses were sued for false ...

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable.

Small companies often use both promotional campaigns and advertising when marketing their products. However, there are inherent differences between the two types of marketing methods. Promotional ...

Food brand spending on out-of-home advertising increased by 28% in the wake of the HFSS ad ban announcement, analysis by The ...