The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component of ...

A successful business creates, monitors and updates an overall marketing plan. This plan typically includes the elements of sales and advertising as tools in the organization's marketing mix.

Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail and consumer goods companies. However, the complex technique of using ...

When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out, digital marketing, direct marketing, so many different outreach methods.

Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to ...