Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

Most likely, you are currently holding a promotional item in your hand. Any free gift you've received with a printed corporate logo is actually a promotional item. Promo has been used by companies ...

A thorough marketing plan consists of both informative and persuasive promotions. Knowing when and how to use informative or persuasive promotional activities is key to creating marketing strategies ...

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

MINNEAPOLIS, MN--(Marketwired - May 4, 2016) - Promotional Marketing Advantages is embarking on their biggest expansion yet. Market Director, Stephen Oates, has recently announced that Promotional ...

SAN DIEGO, CA--(Marketwired - Nov 19, 2014) - National Pen, the prolific San Diego-based supplier of promotional marketing gifts, has created a compelling offer for new customers just in time for ...

EXCLUSIVE: With all the tentpole release-date changes during the pandemic, it’s been quite an erratic time for studios and their promotional marketing and merchandising partners. It has created supply ...