Products and services are vastly different in the minds of consumers and can't be marketed the same way - at least not without some careful planning. Because the price you set will determine the ...

Small businesses are keenly interested in effective marketing and in the quality of the products and services they sell. But if you're a small-business owner who is truly interested in understanding ...

Marketing is a important department in business. Convincing customers that your product is better than that of your competitor is not exactly the easiest job. However, there are several ways that you ...

As far as digital marketing is concerned, the home services industry has been a later adopter than most. Considering the personal nature of the products and services sold in this industry, it makes ...

Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

When I got back from Digital Pharma West in San Francisco, a crazy idea formed in my mind about the pharmaceutical industry I have known and loved over the last 20 years: maybe we should stop ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

If you own a small business and have tried to broaden your reach to potential customers or wanted to build upon your relationship with existing ones, chances are you’re familiar with at least some ...

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Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Thomas J Catalano is a CFP and Registered ...

Brands are humorously apologizing on social media for their outstanding services and products, a trend that originated in the Philippines and gained t ...