These 2025 Brands That Matter honorees show how consumer brands can find creative ways to emphasize their role in people’s ...

For health and wellness founders, this skepticism isn’t a creative problem – it’s a trust problem. Oleh Poshelyuzhnyy, CEO of ...

Whether pouring shots of tequila at a music festival or creating a new condiment, these food and beverage companies found ...

Which grocery store brands are people more likely buy and which brand-name products are worth the premium price? Experts explain. (Photo illustration: Carl Godfrey for Yahoo News; photo: Getty Images) ...

As prices rise and AI tools shape product discovery, consumers increasingly trust what they can verify — rich information, ...

But the latest results tell a different story. While the company continues to grow internationally, several data points show ...

For years, creators have been encouraged to expand into product lines. Yet, the complexities of managing a brand often remain overlooked. Pietra, an e-commerce platform supporting a wide range of ...

Chances are, you’re already keeping a sharp eye out for sales and discounts on items that make for great holiday gift ideas. Perhaps you’ve heard family members or friends mention finding a great ...

Today's customers often value experiences over products and are drawn to brands offering outstanding experiences that encompass the shopping process, customer service, product usability, brand culture ...

Brand management companies are gobbling up beloved brands from Martha Stewart to Dockers—but views are split on whether they ...

Saint Louis University's product and brand management certificate is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...