Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. I’m reading an outstanding book on marketing, The Hawke ...

Enlightened marketing seeks to address some of the criticisms of traditional marketing philosophies and their impact on the community as a whole by incorporating five principles. The enlightened ...

Opinions expressed by Entrepreneur contributors are their own. The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary ...

The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

Not every growing business hopes to be acquired, but many do. In 2021, the slowdown seen in 2019 and 2020 in mergers and acquisitions was finally reversed; last year was a record-breaking year for ...

Powerful brands in the future will be those that use AI to amplify human meaning rather than automate it away. Contributed by Robert van der Zwart, an EO Netherlands member, who is a coach, keynote ...