Every year, I see a new district or city ‘brand’ and cringe. It’s just not realistic equating a place with a brand. It feels artificial and dehumanising, taking away from the idea that a place is ...

Opinions expressed by Digital Journal contributors are their own ... and creative director involved with crafting design, branding, activation, and campaigns, the solution is simple: make ...

We’ll explain why big brands lead the rankings and how to measure your own brand’s impact against these competitors. You’ll even get actionable strategies for improving your visibility by ...

"Surveillance pricing", the practice of rapidly adjusting pricing based upon the profile and actions of different customers ...

IIt all comes down to 12 seconds, these last 30 days. That’s the time to beat. And it runs around and around in his mind with ...

With so many niches, there’s a place for every brand and business to engage their audience – it’s a matter of finding the niches where your potential customers are active and diving in.

But its parent company is still named “Domino’s Pizza Inc.,” which is what the brand trades as on the New York Stock Exchange. Starbucks has also seen logo changes over the years—which ...

Today marks the launch of their wine releases, from a brand set to send all of its proceeds ... And we believe the best place to start is with the community and the natural world surrounding ...

Ms. Lima-Guinehut is rejoining The Children’s Place, Inc. from Claire's Holdings LLC, where she had served as Executive Vice President and Chief Merchandising Officer since June 2023. As Brand ...

Sure, the cynical gamers among us can look at Astro Bot and call it a machine for marketing other franchises while mining ...

Fort Worth Heritage LLC — a collaboration between Majestic Realty Co. and Hickman Cos., along with partner M2G Ventures — plans to add about 300,000 square feet of commercial space to the Stockyards, ...

SHANGHAI, Sept. 11, 2024 /PRNewswire/ -- On September 10, the 2024 Kantar Chinese Brand Gala took place in Shanghai, officially releasing the annual ranking of the 100 Most Valuable Chinese Brands.