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Phil Knight was ready to close the Jordan Brand when Michael Jordan retired: "Maybe we should build a ghost, too"

White played a pivotal role in building Jordan Brand into MJ's financial empire that extended far beyond the NBA court.

Phil Jackson suggests that the NBA make the court bigger: "This court needs to be much longer"

Ever since he officially retired from coaching, Phil Jackson has always been a keen observer of the NBA. Considered arguably ...

Phil Jackson to UNC viral fake rumors dupe fans about Hubert Davis' replacement

With Hubert Davis being fired by North Carolina on Tuesday night, there are a slew of rumors flying around about who will be ...

These 3 teams are only realistic 2026 NBA title contenders, per Phil Jackson

Over 90 percent of NBA champions have won 40 games before losing 20. This year's very exclusive club is all set.
The New York Times

Phil Jackson’s 40-20 rule: These 3 NBA teams meet a key indicator for championship success

Victor Wembanyama and the Spurs are one of three teams that won 40 games before losing 20 this regular season. Nic Antaya / Getty Images During his decorated Hall of Fame career, Phil Jackson ...