Lipton has recruited rapper Ice-T to reclaim the peach emoji in a new campaign titled ‘respect the peach’ via adam&eve\TBWA. The insight? 93 per cent of people use the peach emoji to insinuate ...
According to Lipton Ice Tea, 93% of the time that the peach emoji is used on social media, it is not referring to the fruit at all. The brand wants to change that. Created by Adam&Eve\TBWA, Lipton’s ...
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