AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform ...

Marketers that are playing in the paid-search arena have undoubtedly recognized the increasing bid amounts required to generate impressions brought on by increased competition. According to a recent ...

It seems our attention spans are getting shorter by the day. And it's no surprise when you think about it: We're living in a time when we're continually overwhelmed by unsolicited content and a ...

Opinions expressed by Digital Journal contributors are their own. When marketing your business online, you’ll most likely be using paid and organic search. Paid search typically consists of ...

Ranking No. 1 is still an accomplishment, but by now, most SEO professionals understand that it doesn’t mean what it once did. Search in 2026 is messy, multi-surface, and sometimes more passive than ...

"Should I focus on organic marketing or invest in paid ads?" I get this question all the time from both startup founders and small businesses owners I mentor, train or help at my agency. Many of them ...