Opinions expressed by Entrepreneur contributors are their own. The advertising of the future is going online–and going local. This hot trend is growing rapidly and shows no signs of letting up. In ...

When’s the last time a commercial Web site made you cry? Unless you’re a big WorldCom or Enron investor, the answer is probably never. Most corporate sites are fairly bland assemblages of informative ...

When consumers view online ads about a prescription medicine and visit its dedicated website, the medicine's brand awareness and perceived value increase, according to comScore's third annual Online ...

Since the arrival of the internet and online marketing, measuring and analyzing certain metrics has been essential for those wanting to attract audiences and sell online. Figures like click-through ...

Whether through branded content on social media or print ads for specific products, consumers often first encounter a company through its marketing efforts, and reaching target customers both online ...

SAN FRANCISCO, March 18 (Reuters) - Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their websites. Adobe is known for consumer ...

Rutgers Business School- Newark is now offering the Bachelor of Science in Marketing fully online. This fully AACSB accredited program is intentionally created to address the need for a larger talent ...