Marketing Sherpa, in it's inaugural Online Advertising Handbook with 2008 Benchmarks, using both primary and secondary research, reports that less than half of advertisers use online display ads for ...

Marketers served 115.2 billion display impressions online last month--down about 7 percent from the 124.5 billion served in October, according to new data from Nielsen//NetRatings' AdRelevance. Still, ...

For the past decade, Google has dominated online advertising space with search ads that match advertisers with people who search for their products. But last month, Google put up an old-fashioned ...

We study an online display advertising planning problem in which advertisers' demands for ad exposures (impressions) of various types compete for slices of shared resources, and advertisers prefer to ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

NUMBER ONE: Google is expected to surpass Facebook in display advertising revenue this year, beating all other competitors with a 15.4 percent share of the U.S. market, says research firm eMarketer.

In 2021, Apple announced a new feature of its mobile operating system that allowed users to opt out of being tracked. The update gave consumers who use iPhones and iPads the right to withhold the ...

The Competition Commission of India (CCI) has ordered an investigation into the alleged breach of antitrust rules by Google in the online display advertising services market through Google AdTech ...

WASHINGTON — The Justice Department and eight states filed an antitrust suit against Google on Tuesday, seeking to shatter its alleged monopoly on the entire ecosystem of online advertising as a ...

Federal regulators who say Google holds an illegal monopoly over the technology that matches online advertisers to publishers are vastly underestimating the competition the tech giant faces, an expert ...

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. A federal court held Thursday that Google created ...

Finding the right balance between online and offline marketing campaigns can be challenging, but the effort is undoubtedly worthwhile. Integrating online and offline strategies uses insights to build ...