Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization drive, and more ...
In 1996, Kingfisher introduced the jingle "Oo La La La Le O," which incidentally coincided with the brand's sponsorship of the West Indies cricket team. Since then, the jingle has gone on to become ...
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