Wayne Gretzky’s daughter, Paulina Gretzky‘s Halloween costume has started a bit of a controversy. On Nov 1, Paulina shared a ...

Winter 2025 hair color trends are not limited to black or brown: auburn hues also feel perfectly in tune. This season’s ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Emma Stone, shockingly, isn't a natural redhead. The Oscar winner, known for her iconic red locks in films like "Easy A," "La La Land," and "Crazy, Stupid, Love," is actually a natural blond, just ...

Actress Kristen Bell has often sported a bright shade of blonde, but the Hollywood star's natural shade is actually the ...

The hair coloring industry has undergone a remarkable transformation with the introduction of innovative formulations that prioritize both color results and hair health. Modern technology has made it ...

The burgundy hair color trend is a fall favorite. Get inspired for your next salon visit with wine-colored looks from Dua ...

There's truly a hair-color trend out there for everyone. If you favor big, bold looks, the "Gemini" trend may be just what you're looking for. However, if you fall into the camp of minimal beauty ...

Every year I predict some variant of red will be *the* hair color of the season (think: Cajun Spice and Cowboy Copper), so it ...

Pete Davidson is a brunette again. On Nov. 27, the comedian was spotted hanging out with Emily Ratajkowski and a few additional friends at a basketball game, and there was something noticeably ...

If you’re wondering how to dye your hair at home, then you’ve come to the right place. The first step in getting a professional-looking new shade without stepping into a salon is choosing the best ...