Remember when Nike Flyknit was still relatively new and the thought of getting to customize a Flyknit silo was a distant dream? Eventually Nike let the sneakers show up on NIKEiD, although it never ...

NIKEiD is not content to just let the original Air Huarache sit on the site with the same old materials. The sneaker quietly got an upgrade recently, as the safari print has been ditched and snakeskin ...

It’s been a good year for fans of Nike‘s customization service NIKEiD, as thus far they’ve consistently provided users with an immense amount of unique customization options for nearly every sneaker ...

Why custom Nike gear is a winner for Nike's bottom line. Yet Nike seems to keep finding ways to impress customers and shareholders, making Nike a winning long-term play. One more reason is a new ...

If you’re one of the many heads out there who missed out on the Digital Gravel and The Hundreds Site release of the TH Paisley Hoodies, here’s another chance. Caliroots has just announced that they ...

Customization is being used as a differentiating tool in nearly every industry, from customized medicine, to theater, cosmetics, clothing, marketing, food and footwear. It frequently adds extra costs ...

NIKEiD has exploded from its initial clunky and slow infrastructure into a highly desirable, limited-run option for sneaker fans to deck out the latest Nike Basketball signature sneakers or the newest ...

Eckhaus Latta debuted the sneakers they designed in collaboration with NikeID at their show on Monday, and the results are amazing, deconstructed, and wholly unexpected. The images are a little blurry ...

Sneakerplay has teamed up with NIKEiD to bring you 'The AF1 Playoffs'. This is their biggest contest to date. All the action will take place in Sneakerplay's exclusive teamLOCKER. This new NIKEiD ...