Forty years ago, the NBA flipped the script and debuted a new logo for their championship series. Illustration: Demetrius Robinson / The Athletic; Photo: Mike Ehrmann / Getty Images This is a story about the NBA and the Logo. Not that Logo. Almost everyone ...

The Oklahoma City Thunder and San Antonio Spurs are still locked in a fierce battle to determine who will represent the Western Conference in the 2026 NBA Finals. The series is tied 2-2, and both teams are preparing for a crucial Game 5 on Tuesday night at the Paycom Center.

The NBA revealed Sunday that the image of the Larry O'Brien Trophy will be painted at midcourt and the script logo for "The Finals" will be on either side of the court.

The undisputed star of NBC’s upfronts presentation last Monday wasn’t a hot new drama or the reboot of a beloved comedy: It was the NBA. As part of the network’s official unveiling of its 11-year NBA rights deal, NBCUniversal put together a splashy ...

Add Yahoo as a preferred source to see more of our stories on Google. NBC will launch a fall 2025 schedule dominated by three nights of live sports — most notably, the arrival of the NBA on Tuesday nights in October. “The NBA is a huge priority for us ...

NBA insider Harrison Wind hilariously outlines the recurring script that seems to unfold every Lakers season, capturing the rollercoaster of emotions and expectations that fans experience throughout the year. The script begins in October with a familiar ...