NBC averaged 7.2 million viewers for its return to the NBA Playoffs this season, up 72% vs. the comparable coverage last ...

In the NBA system, the game is represented by two separate yet equally important groups: those partaking in the game and the ...

Michael Jordan has been far more engaged with NASCAR on Fox than NBA on NBC. Matt Kelley / Getty Images The iconic Chicago Bulls 1990s intro music from The Alan Parsons Project filled Radio City Music ...

NBC is balancing nostalgia with a nod to the future in its return to broadcasting the NBA. Wembanayma is the perfect bridge.

NBC Sports touted many highlights from their 1st season back in the NBA business, including the 'On The Bench' innovation. Tim Reynolds | The Associated Press Expect more of NBC’s “On The Bench” ...

The network will give several more hours of primetime to its sports division in the 2025-26 season. By Rick Porter Television Business Editor In the past two seasons, NBC canceled a total of five ...

Gilbert Arenas doesn’t think NBC’s record viewership number for Spurs-Thunder means what NBC says it means. When NBC ...