You’re only setting yourself up for disappointment if your music promotion goals don’t fit the scale of your project. The only way to be effective with your promotion is to set realistic goals that ...

As the music industry continues to evolve, artists who embrace the potential of music press releases will undoubtedly seize a competitive advantage. In an era where digital innovation and social media ...

The 2026 Grammy Best New Artist category showcases nominees who represent the different lanes of modern music marketing. Here ...

The music industry is constantly evolving, and one area that has seen significant growth in recent years is the use of social media for music promotion. Creed Media is a company that specializes in ...

The music industry has a dirty secret: almost everyone boosts their numbers. From major labels quietly paying for “playlist placement” to independent artists exchanging streams in private communities, ...

Independent artists often spend countless hours trying to “crack the Spotify code.” Many experiment with the DIY route, plead with curators for playlist placements, or turn to third-party promotion ...

If you’re an artist working independently, and promoting music by yourself, keep reading. The music industry is booming, with more than 100K new tracks released on platforms such as Spotify, Apple ...

These three campaigns illustrate music marketing's current state: a hybrid approach that combines traditional tactics with ...

Social apps like TikTok and Instagram have become important in music marketing. Finding ways to break through on short-video feeds has become increasingly challenging, though. Business Insider is ...

In the world of music marketing, personalization reigns supreme. It’s high time that the broader music industry recognizes and embraces this fact. Sometimes experimentation does not go as far as ...

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