Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z. Edison Research’s full Share of Ear results for 2024 show nearly 90% ...
It was a great Q3 for audio in America: daily listening ticked up, podcasts and sports stations surged in streaming, and at the center of it all, traditional radio continues to call the tune on the ...
In an increasingly congested media landscape, AM/FM radio continues to be resilient. Now in its second century, Nielsen’s most recent Radio Today report revealed on average AM/FM radio reaches 91% of ...
Despite the growing buzz around podcasts and spoken-word content, music remains the dominant draw for US listeners – accounting for 74% of their average daily audio time – and even while it sits on a ...
Public radio programmers say they’re cautiously optimistic about a shift in Nielsen’s measurement of radio listening that could raise audience numbers and in turn boost sponsorship income. Nielsen ...
Radio might sound like a pursuit of the older generations, but it seems like Gen Z is bucking the trend. In fact, it has never been more popular. As of 2024, over 50 million people are tuning into ...