Multicultural marketing has been gaining popularity in order to prevent unconscious bias and potential discrimination in marketing campaigns. The world is becoming increasingly globalized and ...

As we start a new year, there's a sense of optimism regarding the expectations around multicultural marketing investments. Before the holiday break, I connected with a few industry leaders ...

Over the past months, we have been reading about how advertisers have increased their investment commitment towards minority-owned media companies. While this is a critical movement, missing from the ...

As an industry veteran in the marketing, media, and television industry with over 30 years of experience, I have a problem with the term multicultural marketing. I’m a Hispanic, female founder of a ...

While diversity, equity and inclusion (DEI) efforts to work with minority-owned media companies and hire a diverse workforce are important, brands also need to address a rapidly changing cultural ...

As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and ...

Historically, Pharma’s commitment to multicultural engagement has been inconsistent, partly due to the level of effort and cost to generate insights and create more diversified content. Now, the ...

It should be a no-brainer. To mitigate health inequities that continue to plague the country, pharma marketers must invest in multiculturalism and target diverse communities. In the process, they’ll ...

Last summer, Penguin Random House became the first advertiser to use MediaMath’s Multicultural Marketplace, which the DSP built to help brands spend their programmatic advertising dollars on ...

Add Yahoo as a preferred source to see more of our stories on Google. HBO and Max senior vice president of multicultural marketing Jackie Gagne is exiting her post after four years. The elimination of ...