This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Modelo is doubling down on its college football ...
CHICAGO, Aug. 27, 2025 (GLOBE NEWSWIRE) -- College football is back, and Modelo, the Official Beer Sponsor of the College Football Playoff, is making its biggest play yet for the sport’s most ...
The brand is increasing its media spend this season by 20% as it looks to connect with football diehards and combat sliding consumer demand. Modelo is doubling down on its college football strategy as ...
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