In the age of metrics-driven marketing, measuring the impact of social media can be a challenge. While there are plenty of tools that support the ability to track social followers and click-throughs, ...

Earned media can be an incredibly powerful tool to establish trust and create brand awareness for companies of all sizes. But sometimes, communications and marketing professionals need further ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent ...

Minnesota lawmakers have approved a measure requiring social media platforms to display a warning label, cautioning about the negative impacts of its use on mental health. The bill, which the ...

To get a clearer picture of the range of applications, Ad Age spoke with teams behind three recent account wins: Tropicana, Spectrum and Bayer.