‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

“The person who runs the McDonald’s account” is now a contact in my phone. It happened Tuesday night during a mindless scroll of social media when I noticed McDonald’s channels, including Instagram, ...

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...

McDonald’s did one thing very few do that made a world of difference regarding its use of data in marketing. With two words, “we’ve seen,” the company led with transparency–a key element in building ...

STATEN ISLAND, N.Y. — McDonald’s is bringing back its whimsical McDonaldland universe for the first time in over two decades, inviting customers to reconnect with beloved characters like Ronald ...

That McRib Farewell Tour and the Cactus Plant Flea Market collaboration seem to have created quite the buzz for McDonald’s. Well, that and an increasingly uncertain macroenvironment. The Golden Arches ...

A Michigan-specific frozen drink launched recently at McDonald's restaurants. Dubbed the "Pure Michigan Mix," the creation resulted from a collaboration between the state's longstanding "Pure Michigan ...

Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine anything better or more important than three simple words: “I’m lovin’ it.” McDonald’s launched the global ...