The Barbie playbook: How Mattel's CEO is transforming the toy maker into an entertainment company
Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...
Mattel's 'brand purpose' is bigger than the toy aisle: CEO
Mattel (MAT) has big plans to integrate artificial intelligence into its business while expanding upon its available IP ...
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New Musical Toys Join Mattel’s Fisher-Price Portfoilo
Mattel has launched new musical learning toys under its Fisher-Price brand. Kids can dance and sing alongside five toys ...
Buy Rating Affirmed for Mattel Amid Strategic Expansion and Positive Toy Industry Outlook
Bank of America Securities analyst Alexander Perry has maintained their bullish stance on MAT stock, giving a Buy rating on September 9.
Mattel Turns To AI As Toy Sales Soften Ahead of Holiday Season
We see AI as a tool, as an opportunity to elevate our creativity even more than we have done in the past,' chairman and CEO ...
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Mattel Appoints Ken Wee as Executive Vice President and Chief Strategy Officer
Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...
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PEACEMAKER Star John Cena To Lead Live-Action MATCHBOX Movie Based On Mattel Toy Line
“We are thrilled to be working with Robbie Brenner and her amazing creative team at Mattel,” added Don Granger, President ...
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Buy Rating for Mattel Backed by Strong Brand Portfolio and Share Repurchase Strategy
The North America and International segment markets and sells toys in U.S. and Canada through the Mattel Girls & Boys, Fisher-Price, Construction and Arts & Crafts Brands. The American Girl ...