Every now and then, makeup wearers love a product that offers a dolled-up look. Beauty babes who agree mascara is that product will be glad to know Too Faced is launching a new mascara that is about ...

TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl aesthetic embodies the effortless cool girl that frequents the local cafe, ...

A mascara is just a mascara, right? Wrong. Oh, so wrong. Consider the last time you applied your trusty tube, most likely this morning, amiright? Well, what do you like about it? Is it the jet black ...

Spotted on the likes of A-listers like EmRata and Addison Rae, as well as countless beauty-loving girlies on TikTok and beyond — the “cold girl” makeup look is the effortlessly sweet, low-key trend ...

FARGO -- A girl's first encounter with makeup isn't always pretty. The blue and purple eye shadows and Popsicle-hued lipsticks that introduce girls to cosmetics often lead to comical disasters. After ...

TikTok beauty trends often inspire and invite users to try the newest hair hack or the buzziest skin-care ingredient. But the ...

A mom took her 9-year-old daughter shopping and was surprised by what her daughter asked her to buy at the store. Raising young girls and trying to avoid the pressures placed on them to conform to ...

Do conservative women really put on makeup the way their critics on TikTok say? Makeup artists for politicians and women of all ideologies have thoughts. Getty If you’ve been on TikTok lately, you’ve ...