If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

Product marketing and product management teams have the same goal: to launch successful products that customers love. But having a shared vision doesn’t mean collaboration for the two orgs is always a ...

Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

According to Entrepreneur, there are several critical factors to consider when marketing a new product, including the competition, the ideal customer, the unique selling proposition (USP), testing, ...

Opinions expressed by Entrepreneur contributors are their own. Not that it happens often, but sometimes the product itself is the marketing. And in those rare cases, businesses thrive without ...

Pangram reports that AI in product marketing raises consumer trust issues, particularly for luxury and socially responsible ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Every car lover knows that familiar, yearly tug – the one that strikes somewhere between the head and the heart after leading automotive writers begin releasing the names of all the vehicles that will ...

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Nordstrom Inc. has promoted Deniz Anders to senior vice president and chief marketing officer, and has named former Dick’s Sporting Goods executive Nina Barjesteh president of the Nordstrom Product ...

Within marketing, there are a whole variety of roads you can take, specialties you can pursue, and careers you can choose.