If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...

Today's successful marketer must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and much more. A well-stocked marketing toolkit is necessary to handle ...

In our work to help companies understand the value of applying process to their marketing and sales activities, we have found many reasons for resistance, including the preconception that much of what ...

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

Not all marketers think in terms of processes. Those little routines and steps that you go through for everything from updating the CRM system to approving a campaign. In white collar, professional ...

Building a successful company almost always involves successfully marketing your product, your service, or yourself. Far too many companies underspend on their customer-facing efforts, or instead they ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

Opinions expressed by Entrepreneur contributors are their own. In football, the playbook is sacred. It contains a wealth of knowledge that guides a player’s every move on the field. When it comes to ...