After a product is fully developed and offered at a competitive price, it must be delivered to an identified target audience. The place element of the marketing mix is where product production and ...

In classic marketing theory, distribution is one of the "Four P's" of the marketing mix, which refers to the core elements of Product, Price, Place and Promotion. Where you sell is sometimes just as ...

When we look at the marketing mix or the 4 Ps of marketing Place is a key point. When looking at Place we are looking at how a firm delivers the value of the product or service that they created. This ...

Place: where customers buy products (stores, online, direct). Distribution channels: traditional, modern, and direct methods. Factors: type, value, lifespan, shipping ...