LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest marketing mix optimization study on the soft drink beverage industry. A leading ...

Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail and consumer goods companies. However, the complex technique of using ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving digital world, the traditional marketing mix of the four Ps ...

The problem of improving accuracy in consumer product sales forecasting is investigated. A marketing simulation model using sales and marketing mix data from a company selling consumer specialties ...

Using the marketing mix as the foundation of your business strategy to develop products, services and messaging that resonate clearly with your target market is essential. A critical element of the ...

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There are now just three days to go until our forthcoming Marketing Mix Networking Lunch on April 28 at Bar Esca in Nottingham. TheBusinessDesk.com has put together an expert panel from all ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...