This is a market or a customer-orientated approach. Another customer-focused marketing mix model is the 4C’s (Lauterbur, 1990), that uses the dimensions of communication, consumer needs ...

I recently read an excellent post by Paul Dunay on Social Media Today presenting the 4Cs of B2B marketing. We've known about the 4Ps of marketing for years: Product, Price, Place, and Promotion. Paul ...