I recently read an excellent post by Paul Dunay on Social Media Today presenting the 4Cs of B2B marketing. We've known about the 4Ps of marketing for years: Product, Price, Place, and Promotion. Paul ...

By Stephanie Schafer, President and Chief Growth Officer at The Social Lights.

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business ...

These elements need to work together if a business is to sell its products or services successfully. Whether an invention or an innovation, a successful product starts with a good design that ...

“AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ...

The marketing mix refers to product, price, place and promotion. When they are trying to compete on an international scale, businesses have to adapt their marketing mix. This is because different ...

Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably. Use this knowledge in a brand management simulation ...

Michela Buttignol / Investopedia Guerrilla marketing is a marketing tactic in which a company uses surprise or unconventional methods and interactions to promote a product or service. Guerrilla ...

What is the best career fit for me? Take our assessment now. Finding your dream job starts with knowing what makes you the way you are. Simple Statements that relate to you. Unique Be yourself ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...