The marketing mix framework has been the preferred and dominant marketing model since it was introduced around 60 years ago. It was THE FIRST marketing model that all us marketers learnt in ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

“AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. This a famous quote from marketing pioneer John Wanamaker and even 100+ years later, it still holds true as ...

Event Budgets are on the Rise. 74% of Fortune 1000 marketers expect to increase experiential marketing spending in 2025. Event Attendees are all-in on Events. 56% of attendees will show up at more ...

It’s a similar pattern to other content marketing plays. Start by adding value on relevant topics, then encourage future clicks to product-focused content: When researching competitors ...

Online shoppers are now cashing in like influencers, earning up to ₹20,000 for sharing authentic reviews. But is there a line ...

HOUSTON, Oct. 23, 2024 /PRNewswire/ -- Kipi.ai is excited to offer its Marketing Mix Modeling and Analytics App on the Snowflake AI Data Cloud. As a trusted services partner in Snowflake's latest ...

Kipi.ai is excited to offer its Marketing Mix Modeling and Analytics App on the Snowflake AI Data Cloud. As a trusted services partner in Snowflake’s latest report, Modern Marketing Data Stack ...