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Find out more about Brand positioning as the foundation of marketing and communication strategy, don't miss it.

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

When it comes to marketing and communications the single biggest mistake business owners have made is focusing all their time and attention on driving tactics and campaigns, while giving little ...

Opinions expressed by Entrepreneur contributors are their own. A small business marketing communications strategy doesn’t have to be complex and overwhelming. In fact, many of the most successful ...

Do not overlook the importance of words in the effort to create brand awareness and build a brand reputation. How you express yourself is a critical part of your communication plan. I regularly drive ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

The formal definition of marketing includes a wide variety of activities that go beyond promotional efforts. Marketing starts with pre-launch research about your marketplace, which leads to long-term ...

The ongoing global crises—pandemic, economic uncertainty, political tensions, and more—have presented unique challenges for businesses and marketers across the globe. As marketing leaders, we need to ...