Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with ...

A medical device company had an initiative to reconfigure their sales team towards optimal volumes and coverage areas, with ...

A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...

Companies face pressure to keep up with market trends, optimise their marketing budget, and ensure that they’re attracting the right audience. The solution? Integrating software development to create ...

The outlay buys the South Korean technology ... the company's new fridge and washing machine launch in South Africa drew similar complaints as it featured swim-suit dancers. "Samsung's marketing ...

Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on consumer ...

You can even use it to track other types of projects, your budget ... CRM tools on the market. The company also offers sales, ...

Policies often reflect specific needs and goals at companies. The size of an organization, budget constraints ... a PR and marketing firm serving tech clients that was remote since it launched ...

Brightcove, the streaming technology company, has announced the launch of Marketing Insights, a new offering within the ...

Trump is expected to quickly install industry-friendly Republicans at the financial regulators. Gains may be offset by tax ...

Earnings across tech are weakening at the same ... books before the end of the first quarter. While budget-planning doesn't apply to every company — Microsoft, for example, just conducted ...

PETALING JAYA: A digital industry trade group is disappointed by the lack of a stronger push in the 2025 budget for ... funds ...