Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

A new trend report offers actionable strategies to help travel brands do more than increase membership numbers, empowering them to create differentiated programs that will inspire lifetime loyal ...

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. The free flights and elite status perks offered by airline loyalty programs are ultimately ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Carnival Cruise Line's new Carnival Rewards loyalty program offers a two-track system for earning rewards. Here's everything ...

A world of hundreds if not thousands of stablecoins sounds chaotic – but that's because we're still thinking of stablecoins as money. Consider their potential for strengthening customer loyalty and ...